Copy You Can't Ignore

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Copy You Can't Ignore *

I’m a copywriter who blends strategy with personality. I make complex ideas feel simple, shape voices that sound human, and turn briefs into work people actually want to read. I’ve written campaigns, product launches, landing pages, editorial stories, and social content for brands that want clarity with a point of view.

Hey! I’m Jarrod.

A Taste of My Work

  • UltraXBlu

    Eyemart Express needed a clear way to introduce a brand-new blue-light lens. I named UltraXBLU, built its product story from the ground up, and developed the campaign to make a complex feature feel simple, modern, and worth caring about.

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  • American Women's Quarters

    The U.S. Mint had a meaningful program, but the story was hard to access. I rewrote the copy to feel inviting and celebratory while preserving the historical details, giving the campaign clarity without losing its heart.

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  • Global Year in Review

    Getty Images needed editorial framing for one of its largest annual storytelling pieces. I wrote copy that tied together the events, emotions, and cultural shifts of 2023—clear, concise, and memorable. The work helped anchor the visuals in context and gave the project a strong narrative through line.

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  • Life Happens...

    As life began to feel normal again, Eyemart Express wanted to reconnect with customers in a more human way. I helped create two campaigns—Inner Thoughts and Life Happens—that focused on real experiences over promotions, reinforcing that the brand understands everyday life.

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VIEW THE REST

Brands I’ve Worked With

Getty Images

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Viacom

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U.S. Mint

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Eyemart Express

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Maggiano's Little Italy

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The Christie Cookie Co.

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Getty Images * Viacom * U.S. Mint * Eyemart Express * Maggiano's Little Italy * The Christie Cookie Co. *

My Services

  • I write website copy that makes complex ideas feel simple and human, guiding people through your product in a way that feels natural, clear, and easy to trust.

  • I help brands find a voice that actually sounds like them. One that’s clear, consistent, and strong enough to show up everywhere without losing its personality.

  • I write email campaigns people actually want to open. The kind that feel timely, thoughtful, and worth reading instead of easy to ignore.

  • I help shape content with intention, connecting brand, audience, and channel so everything works together and nothing feels random.

Let's Tell a Story

What Are People Saying?

  • "Jarrod is so much more than a copywriter - he is a creative, a strategist, and a planner - and has been one of my favorite people to work with throughout the years. He has redefined our brand voice and established a platform for consistency across all channels. His writing style has greatly benefited the Marketing team, as it has only served as a fuel to be more creative. He is the first person I think of when it comes to brainstorming, and his ability to juggle multiple projects and take the lead does not go unnoticed. "

    —Alex R.

  • "Jarrod is a brilliant and gifted copywriter, possessing a natural curiosity with a strategic mind, culminating in creative and effective copy. Working with Jarrod over the last year, I've seen him not only excel at the core elements of his job—like copywriting and copyediting. He has also learned other tasks that extend well beyond the scope of his role like using customer data to create content, championing our company’s voice across all communications, and even stepping in to help with community management on our social channels. Jarrod is a breath of fresh air - bringing his liveliness, humor, and perspective to the marketing team. I have really enjoyed working with Jarrod, he’s a great addition to any team. "

    —Cindy N.

  • "Jarrod is a smart writer that stays current. He is on top of the latest and greatest, and is constantly cooking up ideas to better himself and the projects he is working on. He is so great to bounce ideas off of and always comes to the table with his own."

    —Francesca M.

  • "Jarrod is an amazing writer. When it comes time for content creation for any of my projects, he is my only option. We have worked together now for 2 years and he is always consistent. My company demands extremely detailed projects that require time and attention. Jarrod has the talent, experience, and mindset for any writing project. Thank you, Jarrod, for all your amazing help. I appreciate you and recommend you! 10/10 🙏🏻"

    –Dean L.

  • "Curious, collaborative, detail-oriented, creative - these things make for a strong copywriter and member of a marketing team, and Jarrod has them all. While working with Jarrod at Eyemart Express, he helped elevate our conversations with both our existing and future customers. His copy was fresh, on brand, and helped convey the unique value proposition Eyemart holds in the value optical space. As a business at the intersection of retail, healthcare, and fashion, Jarrod was able to capture the emotion of each of these and present it in new and different ways. "

    — Paula B.

Let's Tell a Story

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Let's Tell a Story *

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