Global Year in Review * Getty Images
The Role:Concept development, event chronicling, editorial summarization, brand storytelling and promotion
The Problem:Year-in-review content is everywhere, with major publishers producing sweeping retrospectives that compete for attention. Getty Images had the breadth of content to tell the story of the year but needed a way to present it that felt distinctive, immersive, and memorable—while inviting audiences to explore further and engage with the brand.
The Solution:We approached the year as a visual narrative rather than a headline roundup. By pairing powerful imagery with concise, carefully considered copy, the page highlighted defining moments of the year while remaining largely unbiased. For culturally and politically sensitive topics, the language required a nuanced touch—informative without over editorializing—to ensure the work felt inclusive, credible, and accessible to a global audience.
The Execution:The final experience brought the year to life through short, bite-sized moments supported by Getty Images’ world-class photography. Minimal copy provided context and continuity, allowing the imagery to carry the emotional weight of each story. The result was a scrolling narrative that encouraged exploration, reinforced Getty Images’ editorial authority, and invited viewers to engage more deeply with the platform.
