Premium Access Resource Center * Getty Images
The Role:Content strategy, UX writing, product education, email copywriting
The Problem:Premium Access is one of Getty Images’ flagship subscription products, but many customers struggled to use it to its full potential. The existing documentation was fragmented and difficult to navigate, creating friction for users who wanted to get more value from their subscription.
The Solution:We reimagined product education as an experience. By creating an evergreen, user-centered resource hub, the goal was to make Premium Access easier to understand, easier to use, and more valuable over time—helping customers feel confident at every stage of their workflow.
The Execution:The project involved a complete overhaul of the existing user guide, rebranding it as the Premium Access Resource Center. The new experience provided clear, step-by-step guidance on using the product, along with practical tips for selecting impactful imagery that aligns with creative goals. To drive awareness and adoption, the launch was supported by a dedicated email series that introduced the updates and encouraged customers to explore the new resources.
