ULTRAXBLU * Eyemart Express
The Role:Concept development, web copywriting, educational messaging
The Problem:Blue light lenses were being introduced to customers who didn’t yet understand what blue light was, why it mattered, or how it affected their daily lives. Without that context, the product risked feeling optional, confusing, or easy to ignore at the point of decision.
The Solution:I helped translate a technical concept into something approachable and relevant. Through clear, benefit-led copy and visually engaging storytelling, the page explains what blue light is, where it shows up in everyday life, and how UltraXBlu lenses help reduce its impact—without overwhelming or talking down to the customer.
The Execution:The resulting webpage pairs educational copy with accessible visuals to guide customers from awareness to understanding, making it easier to see the value of blue light protection and confidently opt in.
