Rights & Clearance * Getty Images
The Role:Landing page copywriting, content strategy, trust-focused messaging, value propositioning
The Problem:Customers needed clarity and confidence around image usage—specifically how Getty Images protects them from legal risk. While the Rights & Clearance team provided robust expertise, there wasn’t a clear, accessible way to communicate the scope of that work or the peace of mind it offers to customers navigating complex licensing concerns.
The Solution:We created a dedicated landing page designed to demystify the Rights & Clearance process. The page introduces the team, explains how they support customers, and highlights real-world examples of how Rights & Clearance services are used—positioning the offering as both expert-led and approachable.
The Execution:I developed clear, inviting copy that translated a complex, often intimidating process into something understandable and reassuring. The language focused on addressing common misconceptions, reinforcing trust, and encouraging customers to reach out for guidance—turning legal protection into a meaningful part of the overall Getty Images value proposition.
