House Print Ads * Getty Images
The Role:Editorial copywriting, content framing, brand messaging, content frameworking
The Problem:The Partnerships team was fielding a high volume of print ad requests from existing and prospective partners looking to feature the Getty Images brand. Each request required new briefs, multiple rounds of approvals, and custom creative development—putting unnecessary strain on the marketing and creative teams and slowing turnaround times.
The Solution:We introduced a scalable approach to print advertising. By developing a library of templated, brand-led ads, the team could quickly tailor executions to specific publications or partners without starting from scratch—streamlining the process while maintaining creative and brand integrity.
The Execution:A centralized repository of print ads was created, built around Getty Images’ core principles and value propositions. The ads were designed to be flexible and easily customized, allowing teams to move faster while consistently showcasing Getty Images as a thoughtful, strategic partner.
