It’s no surprise that many small businesses attempt to personally manage their paid search efforts for a myriad of reasons. Whether it be because they don’t see the full potential of brokering that avenue or they think that they can task any young staff member to take a look and excel in a ‘millennial’ type skill. What some do not realize is that excelling in pay-per-click work is a very nuanced skillset and there are specialists out there whose entire businesses are based on capitalizing on your business’s PPC potential.

La Grange Digital is committed to showcasing the full capability of your business’s PPC needs. What’s even better about partnering with La Grange Digital is that we’re not here to keep you in the dark with regards to our process. We guarantee full transparency with how the growth is cultivated and we believe in letting our work speak for itself.

Still not convinced? Allow us to showcase a few specific examples as to why bringing in CDM to manage your PPC campaigns would be the right move for your business.

You don’t have the proper skillset to manage PPC.

On paper managing a Facebook PPC campaign probably seems easy enough. Just throw up an ad with a couple of keywords and hope for the best. Unfortunately, that isn’t quite how it works. There are some pretty intense algorithms in place that if you don’t know how to work with and around can effectively kill your ad before it even gets out of the gate. 

Utilizing PPC campaigns is not something new, however it is something that is constantly changing. Interfaces are updated, layers of new digital gateways to get through are being implemented, and without having the proper eye for these details the smallest misstep will have your ad out in the abyss and you will see little to no return on your investment.  

If the idea of even attempting to navigate this maze of keywords, ad groups, and bidding is daunting to you then offloading completely to CDM is the way to go.

You have marketing goals, but having trouble properly executing them.

It is simple to sit down and come up with goals and strategies for how you want your business to be perceived by the public. You have broad ideas to get eyes on your website and buzz interest around your product or service. However, it’s shocking to some people to realize that appealing to a nuanced pool of consumers is actually the way to go.

By targeting a specific customer base you’re able to get the active eyes on your site which will in turn create more profit because these people are engaging instead of just passing through. To achieve this, you have to go beyond the basics of pay-per-click marketing. It requires consistent monitoring to keep eyes on what people are drawn to, augmentation to tailor what strategies are or aren’t working, and finally amplification to take what you’ve learned and create a more effective campaign. 

A common question to ask yourself when running a PPC campaign without the assistance of a professional team is: Are your paying more in ads than you are recouping in revenue?

PPC Management becomes one less thing you have to be concerned about.

You read that right. At the end of the day it is just one less thing you have to keep a close eye on. One of the reasons your self-managed PPC campaign may not be operating to its full potential is because it is not receiving the nurture that it needs to yield favorable results. What consumers are interested in is constantly in flux and if you want your business to stay ahead of the curve and in the forefront of people’s minds you have to dedicate large blocks of time per day to monitoring trends to ensure that your results remain amplified. 

Because you have other tangible responsibilities to ensure the success of your business, sometimes it’s easy to let your PPC go unchecked for days and sometimes even weeks at a time.

That is putting your business at a disadvantage.

By allowing CDM to take the reins of your PPC management you’re not only freeing up your own time to devote to other business needs – you’re buying into a wealth of knowledge dedicated to making sure this aspect of your business runs without hiccup. You’re buying trained eyes and laser focus whose primary goal is to make your business look great and allowing you to have a few more precious moments to breathe.  

Let La Grange Digital take the stress out of PPC Marketing 

If any of the above struck a chord with you and you want to maximize the potential of your business through a more effective approach to PPC Marketing, please don’t hesitate to reach out to us at La Grange Digital. We’re happy to take the stress off you and let you get back to doing what you do best… Running your business.