La Grange Digital

Paid Social Ads

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This project was commissioned by the University of California, San Diego for their new Fresh Teen weight loss program. They were looking to garner local interest in a case study for teen weight loss. Our target was parents who wanted their kids to live healthier lifestyles and to make better choices when it came to food.

Below are the different variations of copy as they will appear on the ads.

Headlines:

  • “UCSD Weight-Loss Research Study for Teens” 

  • “Teens Wanted for UCSD Weight-Loss Study”

  • “USCD Study Targets Weight-Loss in Teens”

  • “Research Study at USCD Focuses on Weight-Loss in Teens”

Ad Copy:

  • “Researchers at UCSD seek volunteers aged 13-16 years for a family-based research study on weight loss. Explore your options and see if your teen is eligible.”

  • “Volunteers between the ages of 13 and 16 are wanted for a UCSD family-based research study on weight loss. To verify eligibility, please contact us at ________.”

  •  “USCD researchers are seeking volunteers between ages 13 and 16 to participate in a family-based study on weight loss. Please contact ______ for more details.”

  •  “A UCSD family-based weight loss research project is seeking volunteers between the ages of 13 and 16. If interested, contact us at _________.”

Landing Page Copy:

  • “Interested in a no-cost weight loss study for your 13-16 year old teen.”

  • “Learn more about the benefits of weight-loss for your teenager (aged 13-16) in this study.”

  • “This weight-loss study comes to you at no-cost with the added benefit of educating you and your teen.”

  • “FRESHen up your weight-loss perspective by participating in this no-cost study for your teen.”

Mobile Descriptions:

  • “Explore a no-cost clinical research study for your teen at UCSD. Families will be compensated for their time and effort. Learn more now.

  •   “This UCSD clinical research study helps teens explore the complexities of weight-loss. Families will receive compensation for their participation.”

  •  “Take advantage of the expertise of UCSD researchers in this teen weight-loss clinical research study. Participating families will be compensated for their contributions.”

  • “Discover the benefits of our UCSD teen weight-loss clinical research study. The chosen families will receive compensation for their participation.”