COMPASS

How We Differentiate Your Home:
There’s no secret that clients have a lot of options to choose from when deciding on who they will allow to sell their homes. It often boils down to several factors. Who can sell the fastest, at the highest price, with the least amount of hassle. Every realtor will assure clients that that’s them, but Katharina Thinnes has the track record to back it up. She has created a culture amongst her clients where they can expect a comprehensive experience from beginning to end. Katharina will provide a home transformation during the staging phase, shrewd and tenacious negotiation to get a client a sale often more than asking price. With Katharina Thinnes, clients can expect more than hard cookies for their time. They can expect an agent that’s all in all the time – determined to get her client’s top billing for their home in a quick and stress-free environment.  

Pricing your Property:
Let’s talk pricing, because in the end that’s what most clients are interested in. Selling their homes at a profit. What makes Compass unique is that they have revolutionized some of the industry’s most premier pricing tools. Through expert implementation of the Comparative Marketing Analysis tool (CMA) and the Market Updates Tool, agents able to quickly and effectively price homes based on the results. Because of these tools, Katharina is able to pair the results with her natural acumen for market strategy and inventive staging practices to produce a compelling list price.

Showing Experience:
When Katharina stages a home, she supplies a memorable experience from beginning to end. The goal is to leave the client feeling like they’ve already bought the home. So often these viewings feel sterile and very contained as if any touch will suddenly turn into a “you break it, you buy it” situation. Instead of walking on egg shells, Katharina provides an experience that is more reminiscent to coming home after a long day at work. Clients will never see a lockbox at a Katharina Thinnes showing – instead they will be greeted personally and welcomed into the home. Katharina strives to stimulate clients emotionally through sensory activation. Music will be playing, fireplaces will be lit, and the flow through the house will lead organically from one space to the next. By the time it’s over they’ll be eager to sign on the dotted line.

Preparing Your Property:
Staging at a Katharina Thinnes property provides the quintessential experience for clients. This innovative process includes personal walkthroughs with Katharina allowing her to familiarize herself in the space and formulate a plan that will truly highlight focal points in the home. From there she is able to execute her vision – whether it be changing light fixtures, painting cabinets, or giving the lawn a face lift. The next step is immortalizing the home through visuals. Partnering with photographers and videographers Katharina directs the shoots so that her vision of the home translates perfectly to the optics. Armed with photos and videos, Katharina and her team then compile a customized suite of marketing materials that highlight the home’s new style. As a result, this process has had homes under the Katharina Thinnes Real Estate umbrella selling quickly – most often after the first open house – leaving clients with a whopping 300% return on investment.

Initial Launch:
The Initial Launch is an integral part of Katharina’s selling process – it is also one of her favorites. It gives her a chance to get acquainted with the home for the first time, giving her creativity its first spark. Many clients do not realize the importance of design in real estate and the impact that it can have with regards to how quickly a home can sell. Luckily for them, Katharina does. 

During the initial launch phase, Katharina brainstorms potential space improvements for the seller and creates a preliminary timeline that encompasses them all. Upon completing the introductory timeline, Katharina sits down with the seller and presents them with her ideas for how to visually enhance the space so that potential buyers will feel more emotionally stimulated to the home during showings.

Upon finalizing the outline with the seller, Katharina moves into the staging phase. This is the point where the improvement projects are executed and assigned specific time frames for completion, creating a tangible and streamlined process for the seller to follow along with. Tasks such as landscape cleanup and redesign, repainting interiors, eliminating clutter, power washing, and any other cosmetic updates required culminating with the home’s final photoshoot for distributable marketing materials.

 With the space transformed and captured on camera, it is ready to be presented in its best light on the MLS system. Then it’s only a matter of time before the potential buyers start lining up to shower the home in offers.