Compass
COMPASS, 2019
I was commissioned to create the entire listing presentation for premier San Diego realtor, Katharina Thinnes. She wanted her presentation to be modernized and read in a way that drew people from all backgrounds. This project contains biographies, property descriptions, brand market copy, and statistics.
KATharina THINNES LISTING PRESENTATION
Intro to Compass:
You came looking for a game changer? Well, you found one. Utilizing the tenacity of a startup with the polish of a luxury brand, Compass agents are a cut above the rest – spearheading an evolution in the world of real estate.
Katharina Thinnes Bio:
If you’re looking for the bare minimum in a realtor, then you’ve come to the wrong place. Katharina Thinnes doesn’t settle for anything less than extraordinary. To simply refer to Katharina as a realtor does her and the curated client experience that she provides a major disservice. She’s more like the home whisperer… Okay, the title needs work, but the approach most certainly does not. A cornerstone in the San Diego market, Katharina doesn’t just sell homes, she invigorates them and breathes new life into them – leaving them like a Pinterest board come to life.
Katharina has blazed her own trail in real estate, combining creative marketing strategies with an eye for impactful design that really showcases the soul of the homes that she sells. Did we mention that this approach usually gets her clients more profit than they could have thought possible? How’s an extra $50,000 sound?
Yeah, Katharina is kind of a superhero when it comes to this stuff.
15 is the magic number. That’s how long it usually takes her from top to bottom to get your home sold and you off to your next adventure. The Katharina Thinnes Real Estate Group has amassed over $300 million in home sales during the span of her career. She knows what she’s doing (check out the numerous awards she’s won over the years).
Let her take all of the stress out of selling your home so that your time can be better spent focusing on finding the magic in your new home.
Team Page Intro:
Katharina’s special eye for greatness extends beyond design. She’s a superhero, remember? She possesses the ability to see the greatness in people, which is why she has been able to surround herself with some of the sharpest minds in the industry. These savvy individuals make up the dream team that is the Katharina Thinnes Real Estate Group.
New Approach:
Armed with an uncanny ability to see homes through a special lens, Katharina spends time in the space visualizing what colors spark inspiration and what furniture exudes the best energy. For her, it is like laying out a puzzle. Do the cabinets need to be sanded and colored? Could the landscaping use a face lift? What will truly bring out the hidden potential in the home? With the different pieces identified, she then carefully places all of the unique pieces together to create a revitalized space that will really shine in photographs. Oh, let’s not forget Katharina is right there on site to direct the photographer to ensure that they really capture the magic she has inserted into the home. Putting her extensive design background to test in every property she’s involved with, Katharina is in the business of creating a sense of warmth and familiarity that leaves clients eager to sign on the dotted line.
Adding Value:
When clients choose to work with Katharina, they’re committing themselves to a masterclass in excellence. Katharina has made a career of taking the stress out of selling homes. With a staunch commitment to getting clients the most money from their property, Katharina boasts a 300% return on investment for all of her staged listings. That means more money for you on the backend. Trust, she’s got this down to a pretty simple equation.
Impeccable staging + shrewd negotiation + knowledge of a complex market = a home sold at its highest price in about 15 days.
CURAYTOR:
Hey, do you want to sell your home for more money in less time? If you answered yes, which you surely did, come on over and learn about Curaytor. Listen, everyone knows it can be a major pain trying to sell a house. So why not let the brains over at Curaytor do it for you. By marketing your property in all its splendor, the website captures the attention of today’s modern, mobile buyers.
Oh, you’re not sold yet? Let’s take a deeper look under Curaytor’s hood. Signing up to work with Curaytor gets your home put on the radar to some of the most exclusive home buyers out there. As soon as the listing goes live, they tap into their huge database of buyers – pushing your listing right into the forefront of their search. There’s no need to worry about your listing falling through the cracks because their state-of-the-art technology ensures that every property receives the attention it deserves. Curaytor doubles down on their commitment to getting the right buyers by utilizing sophisticated Facebook marketing campaigns to get thousands of eyes on the prize.
Extra eyes quickly turn into extra showings which turns into multiple offers. Let the bidding wars begin.
Compass Intro:
Compass continues to be devoted to changing the landscape of the real estate industry by bringing together a conglomerate of the most creatively strategic minds have come together to create an innovative real estate platform.
Compass Who We Are + Compass Advantage:
Compass came to be in 2012 as a dream of two men. Robert Reffkin and Ori Allen’s mission was simple – to help everyone find their place in the world. In a few short years that mission has led to the creation of a team spanning well into the thousands. With a focused emphasis placed on innovation, Compass has created a platform that has streamlined the process of selling homes all over the United States. With Compass a client can have complete confidence that their selling experience will go above and beyond expectation.
Reinventing the Space:
Access to a broad network of leading industry professionals. Check.
Precision Pricing. Check.
Focus on market trends. Check.
These features take the pressure out of selling as a part of Compass’ streamlined process and allows the agents more bandwidth to focus on meeting their client’s needs.
San Diego by the numbers:
Having raised over $2.2 billion in five years through investor funding and operating in 23 markets - it is clear that Compass has a penchant for being in the right place at the right time. This impeccable sense of timing is what led Compass to San Diego. While still operating in its first year, San Diego team has cultivated nearly 300 agents (with plans to double that growth by in early 2019) while simultaneously creating an innovative infrastructure that will fast track us to becoming one of the fastest growing brokerages in the area.